Grey Fox Games
Integrated Brand Campaigns and Scalable Creative Systems
I led creative strategy and hands-on execution across more than 32 tabletop products and multiple brands. The work connected product storytelling, campaign design, packaging, digital marketing, retail, events, video, and presentations into cohesive launch experiences.
Role: Creative Director
Scope:
Creative strategy, brand systems, campaign concepts, team leadership, packaging,
e-commerce, email, social media, video, motion graphics, presentations, retail and event materials
The Approach
I translated product, audience, and business objectives into distinct campaign concepts and adaptable visual systems. Each launch began with a clear narrative and visual direction that could scale across packaging, landing pages, campaign graphics, email, social media, presentations, video, and retail materials.
I also established reusable templates, review processes, and shared production standards. These systems allowed designers, illustrators, vendors, and manufacturing partners to work efficiently while maintaining a consistent creative direction.
The Challenge
Grey Fox Games maintained a growing portfolio of products, each requiring its own identity and audience appeal. The creative system needed to support frequent launches, crowdfunding campaigns, manufacturing requirements, marketing content, and live events without sacrificing consistency or production quality.
Applications
Brand identities and visual systems
Kickstarter and product-launch campaigns
Packaging and production artwork
Landing pages and e-commerce assets
Email and social media campaigns
Commercial storyboards and video graphics
Retail displays and trade-show materials
Sales presentations and stakeholder decks
The Outcome
The creative work supported more than 32 product launches and Kickstarter campaigns that raised more than $5 million in total. The systems and workflows established during this period improved consistency across brands and helped internal teams and external partners carry projects from early concept through final production.
